No priming, no sanding? Really.

It really is simple to achieve stunning results with Chalk Paint® decorative paint by Annie Sloan.

Dirty work made delightful

A curated selection of premium plant care accessories, tools and a custom formula care products for healthy-life-giving potting mixes and oils.

Annie Sloan Chalk Paint®

Annie Sloan invented her revolutionary furniture paint, Chalk Paint over 25 years ago and hasn’t stopped refining and improving her formula since.

New Arrivals to Larder

7-Day Ritual Candles
Used as tools for prayer, devotion, ritual, meditation, protection, healing and spell work.

Annie Sloan Inspiration

This kitchen was painted with Chalk Paint® in Oxford Navy, Annie’s deep, inky blue in the Chalk Paint® palette, and paired with Versailles and Olive for a contemporary country look.
Painter in Residence Polly Coulson of Attic Furniture was inspired by pin-striped linen fabric but wanted a clean and modern interpretation.

About Gaudy & Prim

Global and local

Share our passion for travel, through our fabulous range of clothing and handcrafted textiles from India and Vietnam. We also love to support creatives and designers closer to home.

Natural and eco-friendly

Discover the beauty and versatility of natural fibres in our clothing and homewares, backed by our commitment to sourcing environmentally responsible products.

Gorgeous greenery

In store, create your perfect combination of container and plant from our stunning selection of indoor and outdoor plants and pots, using our complimentary potting table.

Our Brands